IMVI
Poor eye coordination significantly impacts energy, headaches, concentration, double vision and reading speed.
To help improve the vision and reading skills of people, imvi Labs created a patented solution. They partnered up with Vilje Tech to turn theory into reality, an app that is straightforward & simple to use but has a complex coded core.
Imvi Lab's wanted a redesign for their VR-based vision training app with improved UX/UI and efficient coding for their complex solution. We offer a one-stop solution for all of their needs.
To gather insights for our redesign, we conducted a quantitative research with the existing imvi mobile app:
90%
of users felt the app is complex & lacks proper usage instructions
72%
of users voted the previous app as “Poor” in terms of end-user experience
65%
of existing user group felt there is no incentive to keep training on regular basis
Wireframes:
Informed by the insights, we crafted wireframes which were further tested and shared with the client for nuanced feedback and validation of the design approach we were taking.
Designing a better mobile app experience for IMVI:
We made sure the final product is informational and requires minimal learning curve, both for guardians and training-users. We also came up with a step-wise questions for vergence test (previously designed as list) to eliminate the possibility of users skipping certain questions due to cluttered appearance of the list-view.
We felt notifications alone won’t give enough incentive for users to keep training on a regular basis, so we designed “Goals” structure where users can pick a weekly goal and can monitor their progress.
Developing the app:
Frontend
We designed the user interface to be simple and intuitive, with clear instructions and feedback.
Backend
Firebase was used to store user data and provide real-time updates to the front-end.
Test & Deploy
The solution underwent extensive testing before deployment, including usability testing with dyslexic individuals.
Maintenance
We used modern and standardized technologies for the solution to ensure it was easily maintainable.
Outcome: Thanks to our partnership with imvi Labs, we were able to create an app that has helped improve the vision and reading skills of people.
Vilje Tech built our complex eye coordination training app and streamlined development efficiently and qualitatively from MVP to a complete mobile application. Our unique solution had several specially built functions which Vilje Tech developed. They had clear and transparent communication and were highly involved throughout the project; we will continue working together. We highly recommend Vilje Tech.
Michael Malmqvist
CIO, IMVI Labs, Sweden
Technologies used while building the product:
1. React Native
2. Firebase
3. Figma
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